Digital Trends

Pink cameras, proceeds from the sale of gadgets going to the Breast Cancer Research Fund, technology products specifically designed for women… These days, the high-tech industry is increasingly marketing its wares to the fairer sex.

What’s more, there’s perfectly sound reason for doing so, besides base political correctness: The Consumer Electronics Association reports that 45% of all retail consumer electronics purchases were made by women in 2007. Pile on the female acceptance factor required for the majority of male CE buys (read: women control most household purchases… and the men who make them), and that’s a lot of girl power.

Speaking as woman myself, yours truly agrees that stylish products are great. However, most women also want to buy things that enhance our lifestyle in a big way or solve a specific problem, while also steering clear of gimmicks. For the ultimate in chick-friendly technology, read on.

1) Vivienne Tam HP Mini Digital Clutch - $700

It looks like a cute little tote, but open it up and your entire digital world is at your fingertips. “China Chic” designer Vivienne Tam and HP have joined forces to introduce the Mini Digital Clutch notebook. Unveiled at NYC’s Fashion Week, the computer is “a true reflection of the needs of a modern woman who cares about fashion, but is also passionate about her technology,” says Tam. The notebook features a peony design—the national flower of China—on a red background. Weighing only 2.25 pounds and only 1 inch thick, you can carry it in one hand. The take-anywhere device shines at email, instant messaging or video chatting on the 10.2-inch LED display. But you won’t get the range of capabilities and processing power of a full-size laptop; rather, the Mini is meant to be a companion device to another computer. Originally scheduled for a 2009 delivery, Sex In the City types are demanding it now. Click here to order yours.